Trump Shares Video on Truth Social as His Media Company Rallies
Trump posts a video on Truth Social, his fifth message of the day, as Trump Media & Technology Group shares climb nearly 50% from a June low and Truth API launches.
WASHINGTON D.C. — Donald J. Trump posted a video on Truth Social, the platform owned by Trump Media & Technology Group C orp., the company he founded to anchor his media empire. The post carried no text, only a single video attachment. It landed as shares of the company staged a weekslong rebound. The timing coincided with the launch of a paid data service built around his posts.
Trump Media shares have gained roughly 48% since hitting an all-time low in June, when they briefly fell below $7, according to forbes.com. The rally added about $600 million to Trump’s estimated net worth, which sits near $6.5 billion, according to forbes.com. The stock still trades down about 21.9% for the year, after starting 2026 near $13.77, according to forbes.com.
“Truth API launches on Aug. 1,” the company signaled, according to forbes.com, describing a real-time feed that delivers posts from high-ranking truthsocial accounts to financial and trading firms.
Here is the full post on truthsocial: “truthsocial post containing one video.” on August 1, 2026 at 1:04 PM ET.
This is Trump’s fifth message released by Trump today. On average, Trump produces 18 posts per day since his inauguration on January 20, 2025.
The move fits a broader pattern in Trump’s recent messaging, with 38 of his 420 posts over the last 30 days centered on image-only content, according to a Zenger analysis of truthsocial posts.
The stakes reach beyond a single clip. Truth API, a service reportedly floated at a price as high as $100,000 a month, would offer trading firms early access to posts that often move markets, according to forbes.com. Traders would gain a paid edge on statements about tariffs and foreign policy. Retail investors and ordinary users, who see the same posts for free, would sit a step behind. The company stands to benefit if the feed converts attention into recurring revenue.
Trump Media has leaned heavily on advertising, which generated just $3.7 million in revenue last year, according to forbes.com. The company lost $712 million in full-year 2025, with unrealized losses and digital asset investments draining some $368 million, according to forbes.com. Against that backdrop, a subscription data product represents an attempt to diversify a thin revenue base.
The scale of the swing stands out among newly public companies. Trump Media debuted on the Nasdaq at $70.90 per share in 2024, and the stock has since given back most of that value, according to forbes.com. Few election-cycle listings have carried a founder whose daily posts double as market-moving news and as the core product.
For the average reader, the development touches trust in markets and information. If firms pay for faster access to presidential posts, the gap between insiders and everyone else widens on days when a single message shifts prices.
This has happened before with Trump’s platform. The stock has cycled through sharp highs and lows since its debut, driven by news flow rather than earnings, according to forbes.com. Volatility around his posts has become a recurring feature of the shares.
The next signal will come from the market and from Truth API’s reception after its August 1, 2026 launch, according to forbes.com. The company has not announced a date for reporting subscriber figures for the new service.
Trump’s use of a personal platform to reach audiences directly echoes earlier presidents who bypassed traditional press. Franklin D. Roosevelt delivered his first fireside chat by radio in 1933, reaching millions of listeners during the banking crisis and reshaping how a president spoke to the nation. Those broadcasts steadied public confidence and set a template that later leaders followed for decades.
Assigned topic: Image Only Posts.
This is Trump’s 5th Truth Social post today, out of 5 total today.
On average, Trump produces 18 posts per day since his inauguration on January 20, 2025.
Trump’s last post was 12 minutes ago.
This post is not part of a thread.
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Photo by Zenger real-time database of all Truth Social posts.
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Photo by Zenger analysis