Trump Posts Image to Truth Social as Media Firm’s Losses Mount

Trump Posts Image to Truth Social as Media Firm’s Losses Mount

Trump shares a single image on Truth Social, the platform run by his majority-owned media company that reported steep losses across recent quarters.

Richard Miniter
First Published: August 3, 2026, 9:04 AM ET

— Donald J. Trump published a single image to Truth Social, the social-media platform owned by his majority-controlled media company that has piled up hundreds of millions of dollars in losses since going public.

The post carried no text, only one photograph. It arrived as Trump Media & Technology Group C orp., the Sarasota, Florida company behind the platform, works to steady a stock that once traded above $79 per share according to wikipedia.org. Trump remains the most prominent user of the network he helped create, and each post keeps the platform in view of investors and supporters alike.

Here is the full post on truthsocial: “Image only — no caption” on August 3, 2026 at 12:51 PM ET.

This is Trump’s 4th message released today, and the last post was 1 hour ago, and it is not part of a thread. On average, Trump produces 18 posts per day since his inauguration on January 20, 2025. The move fits a broader pattern in Trump’s recent messaging, with 47 of his 441 posts over the last 30 days classified as image-only posts.

Trump Media & Technology Group C orp.runs truthsocial and is majority-owned by the Trump Revocable Trust, which holds roughly 52% of the company according to wikipedia.org. The firm was founded in 2021 by Andy Litinsky and Wes Moss, and launched truthsocial on February 21, 2022 as an alternative to X and Facebook according to capital.com. It went public on March 26, 2024 after merging with Digital World Acquisition Corp., a special-purpose acquisition company, and trades on theNasdaq, Inc.under the ti ckerTrump Media & Technology Gro up Corp.according to capital.com.

The financial stakes sit behind every high-profile post. The company reported revenue of $3.6 million in 2024 against a net loss of $400.9 million, and disclosed a market capitalization near $3.65 billion in December 2025 according to wikipedia.org. By May 2026, after two quarters of large losses, the market cap had slipped to about $2.47 billion according to wikipedia.org. Investor confidence tracks closely with Trump’s public activity, so the platform benefits when engagement rises and suffers when users drift away.

Engagement on truthsocial matters far beyond the company’s balance sheet for ordinary readers. The platform serves as Trump’s primary channel to broadcast policy signals, endorsements and grievances. An image post can move markets, shape news cycles and reach millions without an intermediary.

This has happened many times before. Trump routinely posts images without captions, and image-only content forms a recurring share of his output, with 47 of 441 posts over the past 30 days falling into that category according to the platform’s post record. The pattern shows the network functioning as a personal megaphone rather than a conventional advertising business.

Investors will next weigh the company’s performance when Trump Media & Technology Group C orp.files its next quarterly results with the U.S. Securities and Exchange Commission. A date for that filing has not been announced.

Trump’s reliance on his own platform to speak directly to supporters isn’t the first time a president has bypassed traditional press to reach the public. Franklin D. Roosevelt delivered his first fireside chat by radio on March 12, 1933, addressing the banking crisis to an audience of tens of millions and steadying a panicked nation. Those broadcasts continued for more than a decade across some 30 addresses, and they cemented radio as a direct line between the White House and voters. Later presidents from John F. Kennedy to Trump would adapt that approach to each new medium.

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Photo by  Zenger real-time database of all Truth Social posts.

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Photo by  Zenger analysis


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