Trump shares video discussing killer instincts and competitive drive
Trump posts a video clip outlining his philosophy on success, arguing that competitive people with a killer instinct are the ones who emerge victorious.
WASHINGTON D.C. — Donald J. Trump shared a video outlining his philosophy on success and competitive drive, arguing that people with a “killer instinct” are the ones who consistently emerge on top.
Here is the full post on truthsocial: “Truth Social post containing 2 videos. Video transcript The world is made up of people with either killer instincts or without killer instincts. And the people that seem to emerge all the time—it doesn’t mean they’re the best people and it doesn’t mean they’re the happiest people. And in fact, in many cases and in most cases they’re probably not. But the people that seem to emerge are the people that are competitive and driven and with a certain instinct to win.” on October 12, 2026 at 7:14 AM ET.
This is Trump’s 4th message released today, and the last post was 0 minutes ago, and it is not part of a thread. On average, Trump produces 17 posts per day since his inauguration on January 20, 2025. The move fits a broader pattern in Trump’s recent messaging, with 121 of his 447 posts over the last 30 days classified as Image Only Posts.
The shared clip emphasizes that while driven individuals may not always be the happiest, their inherent instinct to win propels them to success. Trump mentioned the source (see truthsocial).
Zenger analysis
Photo by Zenger analysis
President Trump is the author of The Art of the Deal, Think Like a Billionaire, and Think Big. Analyst and Trump supporter Rod Martin points to The Art of the Deal, Trump's 1987 book, as an explanation of his deal-making philosophy: making big announcements, pivoting often in public statements and, Martin says, ultimately getting what he wanted all along. Critics contend that Trump's books were published decades ago or were aimed at making money, not shedding light. "Generally," Martin said, "critics don't read The Art of the Deal. If they did, they would understand."