Trump Shares Instagram Post Praising Him as Dana White Endorsement Circulates

Trump amplifies an Instagram post that quotes UFC boss Dana White calling him the ultimate American badass, extending a stretch of link-sharing on Truth Social.

First Published: July 22, 2026, 7:19 PM ET

WASHINGTON D.C. — Donald J. Trump shared an Instagram post that praises him and cites a Dana White endorsement, adding no words of his own beyond the link.

The link points to a post from the account republican.s that quotes White, the president of Ultimate Fighting Championship, calling Trump “the ultimate American badass of all time,” according to instagram. The post had drawn roughly 15,100 likes and 482 comments before Trump reposted it.

Here is the full post on Truth Social: “https://www.instagram.com/p/DbBSMG8jqBx/” on July 22, 2026 at 11:07 PM ET.

This is the first message released by Trump today. On average, Trump produces about 3 posts per day since his inauguration on January 20, 2025.

The move fits a broader pattern in Trump’s recent messaging, with 18 of his 456 posts over the last 30 days focused on reposts and external links.

The shared item, by mentioning the source (see instagram), reproduces language from the account republican.s that ties White’s combat-sports background to political loyalty. White has appeared at Trump rallies and campaign events. The post frames his praise as a fighter recognizing a winner. Trump mentioned the source (see instagram) without adding commentary, letting the third-party endorsement stand on its own.

The stakes of such reposts are largely about reach and messaging. Supporters gain a shareable piece of content that circulates across platforms. Critics view the amplification of unsigned fan accounts as a way to launder praise through the president’s own feed. Trump benefits from the endorsement’s tone, and the original poster benefits from the traffic a presidential repost delivers.

Link-only posts carry no new policy or factual claim, so the average US reader gains little practical information from this item. It changes nothing about prices, taxes, or services. Its value is signaling, showing which voices and endorsements Trump wants his audience to see.

This has happened before. Trump routinely reposts external links, memes, and fan accounts, and the pattern is measurable. The behavior stretches back across his time on the platform, where amplification of supportive content is a recurring habit.

The next decision on how this content spreads rests with the platforms and their users, not a formal body, so no date for any decision has been announced. Instagram’s moderation systems and Truth Social’s feed will determine how far the post travels.

Celebrity endorsements folded into a candidate’s own megaphone are not new in American politics, as happened before. In 1920, silent-film stars including Al Jolson formed a group called the Harding-Coolidge Theatrical League and staged a public rally for Warren G. Harding, according to Encyclopedia Britannica. Harding won the presidency in a landslide with about 60 percent of the popular vote. He leaned on the era’s biggest performers to project strength and popularity, much as modern reposts recycle famous names, and the tactic helped cement an image that carried him to the White House.